For Photographers and Agencies

• “Getting Started” series

  Whether you are an independent photographer, a photo agency, or a brand looking to organize assets, PhotoDeck is a powerful tool that was designed with flexibility in mind to help you achieve your goals.

  Getting Started with PhotoDeck
  Getting started: Uploading and organizing galleries
  Getting started: Design customization
  Getting started: Setting up client galleries
  Getting started: Selling files and products
  

• Quick video tour

  

• Design customization

  

• The PhotoDeck Checklists

  The PhotoDeck Checklists are carefully crafted best practises for photo/video websites and galleries, for different photography business models and specialties.
  
  Online sales of usage licenses and prints
  Selling wall decor and fine-art prints on your website
  Client galleries for commercial and corporate photography
  Portrait and wedding client galleries
  Galleries and online sales for sport and event photography

• Galleries

  What is a Gallery?
  How should I organize my galleries?
  Gallery Presets and default settings for new galleries
  Gallery Display Styles: controlling how images are displayed
  Moving a gallery
  Duplicating / copying a gallery
  Images order within a gallery
  Private galleries and free downloads authorizations
  Selling a gallery as individual images, or as a whole
  Hiding a gallery
  Comments and star ratings
  Sharing galleries or images/videos on your social networks from your administration space
  QR codes
  Adding text and other contents to a gallery’s page
  Creating a blog on PhotoDeck
  Galleries for private customers
  Galleries for professional clients
  The “Latest work” page
  

• Images and Videos

  What kind of files should I upload?
  Uploading video
  Uploading and synchronizing a folder
  Uploading and synchronizing via Lightroom
  Uploading via Photo Mechanic
  FTP upload
  About metadata and ingesting XMP/IPTC fields
  Keywording and captioning by artificial intelligence
  Using automated face recognition
  How does the search work?
  How to use file expiration?
  Customizing and changing watermarks
  

• Collections and Smart Collections

  What is the difference between collections and galleries?
  Using automation features
  What are smart collections for?
  

• Website basic customization

  Using my own domain: step-by-step guide
  Changing my website’s language(s)
  Changing your website’s frontpage
  What is a custom page?
  Using the free content editor
  Custom slideshows as banners and page backgrounds
  What is a navigation menu?
  Adding a link, gallery or page in the menu navigation
  Creating a drop-down menu
  Favicon and touch-icon
  Social media icons and share button
  How can I get my site (ranking well) in Google?
  SEO customization with PhotoDeck
  Google Search Console
  Adding Google Analytics and other tags/scripts
  Cookies Consent: what option to use and how to customize
  Defining my own Terms and Conditions
  Integrating PhotoDeck galleries or eCommerce with another website
  

• Customizing the website design

  Changing and customizing my website design / theme
  Using my own logo
  Choosing fonts
  Website design backup
  Integrating a WordPress site
  

• Selling files and products

  What can I sell with PhotoDeck and how?
  What is a pricing profile?
  Adding information to products and customizing their presentation
  Your website’s currency
  Selling prints via a partner lab (with video tutorial)
  Customizing a partner lab’s catalog
  Customizing Download / Royalty-Free price lists
  Customizing Rights-Managed profiles
  Selling a gallery as individual images, or as a whole
  Showing products sizes that don’t match image ratios
  Prints fulfillment via your local lab
  Allowing clients to add information to an order
  Automatic quantity discounts
  Managing inventory/stock, limited editions
  Discount coupons
  What is a shipping profile?
  Shipping options for partner lab fulfillment
  How do custom shipping profiles work?
  Step-by-step shipping setup
  How do custom quotations work?
  Integrating with Card Payment Providers
  Accepting other forms of payment
  Canceling an order
  What happens when a client orders digital images or video clips?
  Exporting orders for statistics, reporting or accounting
  How to sell services: shooting sessions, workshops…
  Charging sales taxes
  

• Ordering and delivery of digital files

  How are digital images/videos delivered?
  Defining delivery format of images and videos
  Specifying delivered files’ names
  Limits on large downloads
  

• Working with your clients

  How do client accounts work?
  Galleries for private customers
  Galleries for professional clients
  Differentiating files by “PROOF” / “FINAL” state
  Newsletters and the mailing facility
  Letting visitors view or download PDF files on your website
  Emails sent to clients
  Emails sent from my website are considered Spam
  

• Selections / Lightboxes

  Selections / Lightboxes / Favorites
  Sending a selection to clients
  

• Website Activity tracking

  Understanding the Statistics
  Suspicious-looking activity
  

• Teams and multiple users

  Adding and managing team members
  Creating and using multiple media libraries
  Setting up a multi-photographer agency or a creative agency
  

• Account and billing

  Managing your PhotoDeck account and subscription
  Changing plan: Three things to know
  Storage space and quota
  What are microjobs?
  Tell-your-Friends referral program
  Adding and managing team members
  Adding, managing and deleting websites