How to sell services: shooting sessions, workshops…

PhotoDeck makes it easy not only to sell images, videos and documents, but also to promote, sell and collect payment for services like shooting sessions or workshops.

This page is about selling standard services at a fixed price. When the service or the price varies depending on the client, use personal quotations instead of products.

Step 1: create a custom product

Create a new custom product via My business / E-commerce / Products / Custom products.

Give it a name, a simple description (displayed in the cart and orders), and a price. When selling events (e.g. workshops) with a limited number of seats, you can use the stock/inventory feature to make sure to not sell beyond what is available.

The product is ready to be purchased as soon as it is activated, and a product page is immediately created on your website (but not linked from anywhere, therefore hidden).

Step 2: promote the product on your website

How you should promote the product on your website depends on whether you want to let people purchase it online on their own (for example a workshop at a fixed date), or if you need to first discuss with the client to close the sale and agree on a shooting date or other details.

Alternative 1: direct online purchase and payment

Enrich the product page to make it a proper sale page, presenting your service with information about what the client will get, images, etc… The editor gives you the same full flexibility for the product page as for custom pages!

Once the product page is ready, you can simply add links to it in your navigation menu and/or in other pages on your website.

When selling multiple services or products, note that you can also create a custom page that lists several products (max 3-5), and directly integrate each product’s price and “Add to cart” buttons into the page, via the editor’s Product element.

Alternative 2: promote, discuss with client, then collect confirmation and payment

When the client will not immediately purchase the service but must contact you first, create a custom page to promote the product, and integrate a contact form as the main call-to-action. You can customize the contact form to add fields to collect specific information, but we recommend to keep the form short.

Once the client is ready to confirm, you can send him/her the link to the product page to finalize the purchase. If you wish, you can have clients add a message to their order to confirm a date or other information.

If, after discussing with the client, it turns out that the service or its price does not correspond to a standard, pre-configured product, you can send a quotation for this custom service instead of the link to the standard product page. You can also use quotations to offer a standard product along with an extra (or a discount).