Selling downloads and licenses
PhotoDeck provides different pricing profile templates to sell digital files. They make it possible to sell and automate delivery of individual images (JPG/TIF as well as RAW), video clips and documents. In addition, the Packages templates allow to sell multiple images at a given price, and it is also possible to sell whole galleries under a single price.
To create a new pricing profile and see the available templates, go to My business / E-commerce / Products.
Selling downloads

The Downloads pricing profiles template types are simple pricing lists, easy to customize, and easy for your clients to use.
You can reorder the list by simply drag-dropping rows in the list table.
When an image is delivered to your client, it is automatically resized in the size you define in the Delivery Specifications column.
Note that PhotoDeck does not display prices for sizes that are bigger than the uploaded image file.
For example, if you upload an 11 Mpixels image and if you have defined a price for 12 Mpixels, that price will not be displayed (PhotoDeck does not upsize at delivery).
Royalty-Free pricing profiles
The terminology used in the Royalty-Free templates is designed for stock photography, but technically they are the same as the Download pricing profiles (see above): simple price lists where you define size options and their prices.
Rights-Managed pricing profiles

The Right-Managed template and the template based on the PLUS standard are complete, multi-level pricing structures that are fully customizable.
They allow to price files based on the intended use, and for each use, different parameters like distribution size and geography, image size, etc…
The templates are merely a starting point for your own customization. Note that the prices are completely indicative: there is no standard in image licensing pricing, only you can decide how to price the work you distribute.
The customization of these pricing profiles is explained in a separate help topic.
Selling download packages
The Multi-image Package pricing profile template lets you set a fixed price for a given number of downloads of different images, in one or several sizes.
When viewing an image, the customer can choose the purchase the package. A button will then appear next to all other images to select and add them to the same package.
A customer can finalize the order even if the package is not fully used, but the package can only be used in a single order (it cannot be completed later on in a second order).
Important workflow options
All pricing profiles include flexible workflow options under the Presentation and Settings tab:
- The Offer only for files in specific state option restricts the pricing profile to the files in a specific Proof or Final state. This lets you for example sell unedited Proof files for retouching, and when a file is replaced by a retouched version and marked as Final, it won’t be offered for purchase anymore.
- Similarly, the Immediately deliver only files in Final state option restricts immediate delivery of files to those in Final state. This gives your the possibibility to retouch and replace non-Final files if needed before they are delivered.
- The Offer to add many files to the cart in one go option lets the client purchase at once all files in a gallery (if also activated in the gallery settings) or in their selection, each at their individual price.
- Lastly, you can also allow clients to leave comments/messages to their order, for example for retouching instructions.
FAQ
Can I sell RAW files or videos with PhotoDeck?
Yes, the digital sales templates support individual images in JPG, TIF, and RAW formats, as well as video clips and document files.
Why aren’t all download files visible?
To ensure high quality, PhotoDeck never upscales your images. If a pricing profile includes a size larger than the uploaded file, that specific price option will be hidden from the client.
Can I prevent clients from downloading files until I have retouched them?
Yes, you can use the delivery settings to only allow immediate delivery for files marked as Final. This allows you to sell files that are in a Proof state and replace them with the finished version before the client receives the download.