All about metadata

Image metadata is very important for Search Engines to properly index your website. Embedded IPTC metadata is carried over when uploading images.

Image metadata also includes your own star ratings and the File state (PROOF or FINAL) that is used when offering free downloads to professional clients.


The image title (sometimes also called "Headline") is used in several places:

  • on the image page, below the image as a "h1" page title
  • in the image page browser bar title
  • in the image page URL
  • within the HTML code that displays the image both on the image page and on the thumbnail pages.

If your images have embedded IPTC Description fields but no Title fields, no worry: for each image that has a Description but no Title, on your website we display the Description in place of the Title - until you define the image Title.


The Description allows you to provide to your visitors more information about the image. It is used only below the image (except when you have a Description but no Title: in that case, the Description replaces the Title).

Upon upload, we import the IPTC Description / Caption field as the description.


The keywords help Search Engines know what your image is about - and it allows them to index keyword searches. There is no penalty for having many keywords, but they should be relevant. 20-25 keywords per image is a good target, answering the usual "Who, What, Where, Why, When" questions.

Location, City, State, Country, World region

These work like additional keywords, but are displayed separately for your clients' convenience.

Author and Copyright Notice

The Author (called in some applications "Creator" or "Photographer" or "By-line author") and Copyright Notice fields are also imported upon upload and displayed on the image page if present.

Metadata mapping upon upload

PhotoDeck fieldImported from embedded XMP, IPTC or EXIF metadata field (highest priority first)
Title[XMP] Headline - [IPTC] Headline - [XMP] Title - [IPTC] ObjectName
Description[XMP] Description - [IPTC] Caption-Abstract
Keywords[XMP] Subject - [IPTC] Keywords
Location[XMP] Location - [IPTC] Sub-location
City[XMP] City - [IPTC] City
State[XMP] State - [IPTC] Province-State
Country[XMP] Country - [IPTC] Country-PrimaryLocationName
World region[XMP] LocationShownWorldRegion - [XMP] LocationCreatedWorldRegion
Author[XMP] Creator - [IPTC] By-line
Copyright[XMP] Rights - [IPTC] CopyrightNotice
Artist rating[XMP] Rating
Date created[XMP] DateTimeOriginal - [XMP] DateTimeDigitized - [XMP] DateTimeCreated - [EXIF] DateTimeOriginal - [EXIF] CreateDate

Self-editing and Artist's picks

You can rate your own images:

  • for editing and sorting your media library
  • to indicate to your clients what are your own "selects", via the Artist's Pick star (5 stars) - useful when you upload a shoot to a private gallery for a client to proof.

Ratings are automatically imported from the image metadata upon upload, so if you're already rating your images with Lightroom or other similar software that follows the same standard, the rating will carry over. In any case, a single click allows you to add/change/remove a rating (enable the rating display on the thumbnails via the search box options under My Images & Videos). You can also batch-edit ratings, and also search for images by rating.

You can sort your media by rating, and similarly you can re-order images in galleries by rating, to put your best images first.

A 5-star rating means "Artist's pick" and PhotoDeck automatically adds a star on your website next to these images, so your clients know what images you recommend.

Your own ratings are independent from your clients rating, if you have enabled them for a given gallery.

See also

How does the search work? ›
What are smart collections for? ›
Using automation features ›
What kind of files should I upload? ›
Uploading video ›
Uploading and synchronizing via Lightroom ›
Uploading via Photo Mechanic ›
FTP upload ›
Can I send you a disk? ›
Customizing and changing watermarks ›